Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. 1) Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. 2) Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. 3) Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).